Reprogramming The Mind For Success» dopamine http://www.reprogrammingthemind.co.uk Dean Whittingham's Best Selling E Book Fri, 08 May 2009 04:46:02 +0000 http://wordpress.org/?v=2.8 en hourly 1 Our Comfort Zone http://www.reprogrammingthemind.co.uk/reprogramming-the-mind/our-comfort-zone/ http://www.reprogrammingthemind.co.uk/reprogramming-the-mind/our-comfort-zone/#comments Sun, 15 Feb 2009 07:00:10 +0000 Stuart Ginbey http://www.reprogrammingthemind.co.uk/?p=79 What most people do not realize is that when we become addicted to a drug – be it nicotine, alcohol, caffeine, or heroin – it is our cells that become addicted. A physical addiction. Take away the drug and it’s our cells that are screaming out for more. And here’s the reason why. Our brain releases a chemical called ‘Dopamine’ as a reward for doing something pleasurable, be it sex, eating, winning, etc. When you do something that makes you feel good within yourself, your body is experiencing a rush of dopamine and you get the feeling of being happy. Dopamine is no different from any other artificial chemical or drug.  Take away the habit and your body will respond by doing what is necessary to get it back to it’s comfort zone.
If you attempt to change your eating habits, for example, you are not going to receive your dopamine rush because the foods you were eating before made you feel good where as the new foods do not and this is where the cravings start.

Overcoming a habit be it chemical (cells) or behavioural (neural pathways), requires an understanding of what is going on in your mind and body. The process that is going on was created to keep you alive and comfortable. As soon as you stray from it, you know it.
The good news is that those willing to accept this and work with it – and not against it – will see massive changes in their lives.

Yours sincerely,

Stuart Ginbey

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